The challenge
Lillian is a curated collection of apartments, terraces and penthouses in Erskineville, Sydney, developed by Coronation. The site needed to reflect the development's design-led positioning — architect-designed, named after a local historical figure — while carrying a detailed enquiry form (bedroom count, purchaser type, timeline) through to a sales team without friction, for what is positioned as the final release in an established neighbourhood.
The approach
SalesWaly delivered a visually rich site built around the development's story and location, with a detailed multi-field enquiry form to help the sales team qualify and prioritise leads from day one.
Built out location + lifestyle, residences, amenity, news and team sections, with an integrated enquiry form capturing bedroom preference, purchaser type and purchase timeline for sales-team qualification.
