The challenge
Care Direct Marketing (CDM) builds a referral-partner network that generates real estate leads for its sister agency, Charles Alexander Real Estate. The site had two very different jobs to do — recruit new referral partners into the business opportunity, and educate prospective home buyers/sellers — and the existing design didn't clearly separate or serve either audience.
The approach
SalesWaly redesigned the site around two clear journeys — one for prospective Referral Partners exploring the business opportunity, and one for buyers/sellers wanting real estate guidance — with distinct navigation, content and calls to action for each.
Rebuilt the Referral Partner Expectations, Training & Support and Understand Real Estate sections with clearer structure and stronger calls to action, and improved the enrolment and enquiry pathways for new partners.
