The challenge
WildNature is a Shopify store selling Australian-made organic and natural skincare, haircare and makeup, with a 30-year heritage as a family-owned Byron Bay brand. The site needed to feel as premium and trustworthy as the ingredients it sells — clear product storytelling, an easy path from collection to checkout, and a design that matched the natural, ethical positioning the brand has built over three decades.
The approach
SalesWaly rebuilt key storefront pages with a cleaner, more conversion-focused Shopify layout — product and collection pages structured around ingredient story, skin concern and free-sample offers, with a simplified checkout flow to reduce cart drop-off.
Redesigned collection and product pages with clearer imagery, ingredient callouts and trust signals (Australian-made, cruelty-free, 30 years established), streamlined navigation across skincare/haircare/makeup categories, and optimised mobile checkout flow.
