The challenge
Curwen Walker is one of Ballarat's oldest law firms, with 150+ years serving the Central Highlands region in family law, wills, estates and probate. As a well-established local firm competing against both local and larger regional players, the challenge was making sure the firm ranked for high-intent local searches like 'family lawyer Ballarat' and 'wills lawyer Ballarat', not just its own brand name.
The approach
SalesWaly ran a local SEO campaign focused on Ballarat and the surrounding Central Highlands towns the firm serves — optimising practice-area pages, strengthening Google Business Profile signals, and building location-relevant content.
Optimised practice-area pages (Family Law, Wills & Estates, Farming Disputes) for local search intent, strengthened Google Business Profile and citation consistency, and built content targeting the towns the firm serves beyond Ballarat itself (Creswick, Daylesford, Clunes, Buninyong).
