The challenge
Grandview is a new luxury residential development at 646 High Street, Prahran East Village, Melbourne, offering 2, 3 and 4-bedroom residences and penthouses. As an off-the-plan project, the site's entire job is to convert visitors into VIP-list enquiries and brochure downloads before a single unit is built — meaning presentation, trust, and a frictionless enquiry flow matter more than almost any other type of site.
The approach
SalesWaly built a cinematic, high-end web experience matching the calibre of the development — architecture, gardens, interiors and location each given their own immersive section — with a streamlined VIP enquiry and brochure-download flow designed to convert high-intent buyers.
Designed and built a premium one-page site structure spanning project team, architecture, gardens, interiors and location, with embedded video, a brochure download gate, and a VIP list signup built for lead capture.
